Optimizing Irish Life first need-based tool through continuous user feedback
As part of a cross-functionnal team, I worked on the improvement and optimisation program of the tool My Life Planner during 7 months.
I conducted user tests every two sprints, with open invitation to the scrum team to observe, learn and empathise with the users. We then analysed, prioritised issues and discussed potential solutions as a team.
I lead ideation sessions, user interviews and stakeholders interviews that were then incorporated in the product roadmap. I created wireframes and prototypes and worked closely with the UI designer to insure we were addressing pain points in the experience. I also worked closely with the performance team and the Senior Digital Marketing specialist to understand the impact of the changes after each release.
As a team, we simplified the journey and brought more relevant information to the user at the right time which measured into both our user tests and our analytics data.
